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Let’s face it, driving customer interest, satisfaction and loyalty is not an easy task for online businesses. With the ever-increasing competition, it seems almost impossible to develop a strong and loyal customer base.

However, one of the most effective and simplest ways of doing so is by setting up automated discounts and coupon codes on your online store. Want proof? In this newsletter, we have highlighted their benefits as well as the ways they can be used to enhance customer experience and consequently revenues.

What Are Automated Discounts?

Automated discounts are monetary discounts that are automatically applied to items sold on your online store. Anyone browsing through your website can avail these discounts.

What Are Coupon Codes?

These special codes unlock extra savings when a product is being purchased from your online store, but they are only accessible to those with a valid coupon code. Moreover, the customer must fill their cart and go through the whole checkout procedure to disclose the discounted amount.

Though coupons seem like a straightforward way to entice customers, several businesses are implementing it as a part of their overall marketing strategy. This is evident from the fact that more than 72.3% of consumers used coupons in 2013.  

So, the following are the pros and cons of using automated discounts and coupon codes:

Pros

  • Easy to track.
  • Increased conversions.
  • Increased customer acquisition.
  • Drives customer loyalty.
  • Quick and easy to implement.

Cons

  • Possibility of brand damage.
  • Tendency to attract price-driven shoppers.
  • Tendency to decrease the average order size.

As you can see, there are a few cons associated with their use. However, these “likely” cons can be avoided if automated discounts and coupon codes are used correctly. But, before we get to that, let’s take a look at the different ways in which they can be applied. Coupon Codes and Automated Discounts are applied in several ways:

  • Departments/Categories
  • Products
  • Purchase total
  • Shipping
  • Dollars off
  • Percentage off

ONDABOX offers two hassle-free services Store Manager and Store Manager Limited that feature Coupon Codes and Automated Discounts. So, what you are waiting for? Schedule a consult for your business right now!

Types of Offers


Special Social Media Offers

If customers are following your business on social media, rewarding them with special offers would not only develop interest and trust towards your business, but it would also attract new prospects due to good word of mouth.

Subscription Offers

Does your business have a weekly newsletter? Asking customers to subscribe in return for a discount is a great way to build your emailing list.

Weekly or Monthly Offers

The main purpose of these offers is to increase revenue. How? Well, letting your customers know about an attractive offer coming up next week, would surely keep them excited and engaged enough until they finally purchase it.

Prelaunch Offers

About to launch your product or business? Quite clearly, not everybody would get to know about you magically! You can spread the word and gain attention by giving off prelaunch offers.

These are just some ways to make best use of Automated Discounts and Coupon Codes. If you wish to know more, or inquire about which one would best suit your business, contact ONDABOX.

This article focuses on the following: Automated Discounts, Coupon Codes, Types of Offers, Store Manager, Ecommerce

Posted: Fri, Feb 27, 2015

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