One of the most underrated yet effective forms of promoting your business is through business cards. A key tool for the traveling salesman is an effective business card. Business cards are used by people throughout big and small time business and they are excellent at reflecting what you and your business offers.
Business cards help business men and women present a good company image by highlighting the services provided by that company. Along with enhancing the image of the salesperson, the cost of creating business cards is low but the production and versatility they provide make them a juggernaut in the world of marketing.
The regularity of customers and the adding of new ones is the main component in the survival of a business. Business cards can help you keep old customers as much as it can bring in new ones and this feature brings additional revenue for the company allowing it to grow.
Now you’re probably wondering what information you should put on your business card. That’s easy: Your name, your company’s name, your title, all means of contact information etc. The perfect combination on your business card should be a great design (maybe even a picture), and all available ways of contacting you and your company.
Elaborating on the picture comment before, statistics show that people are more likely to hold on to a business card with a photo on it. Whatever the picture may be of, it is proven to be effective in the capturing of customers which can bring in revenue.
Your business card should represent the perfect image of your company; in fact, it is the one item that will be remembered on that first encounter! Having a design that does not reflect what you do, could have a negative impact on your business sales. With that in mind, we strongly believe that doing your own business card design is not the right way to go. Leave the designing to the professionals and use your time doing what you do best … selling your product or service!
This article focuses on the following: Parts of a Business Card
Posted: Wed, May 11, 2011