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This is a no-brainer: websites that perform well benefit from higher visitor engagement, retention, and conversion. In these modern times, there are several ways to enhance the performance of your website. In this newsletter, we will be highlighting 3 of the most effective ones:

1. The Importance of Search Engine Optimization (SEO)

Being a webmaster, you have to understand that SEO is extremely important for the success of your website. That’s because the higher your site ranks in search engine results, the greater visibility you get online. Yet, most website owners are clueless when it comes to doing anything about it, and fail to secure a respectable ranking on search engines.

2. Hosting Platforms Can Affect Performance Greatly

The website, email, and data of most hosting customers’ face numerous threats on a daily basis. Therefore, a web hosting company needs to play a crucial role in defending the data and network of their customers from threats when hundreds of them can successfully penetrate the strongest firewalls. We will be shedding some light on the reality of hosting platforms later on.

3. Web Design and Mobile Design Are Becoming the Same Thing

Times have surely changed. Earlier, website designers focused solely on the appearance of your website on a conventional computer screen. However, with the advancement in mobile technology, and increase in mobile usage, mobile-friendly websites are more of a necessity than a requirement.

Web Designer or UI Designer: Who to Hire? (Part 3)

While both have different approaches to yield an impressive and responsive website appearance, a good web designer will spend much more time thinking about the user-interface of the website they are building. Are you wondering how?

Creating an impressive design that works on a desktop and in a mobile platform is not an easy task. It takes a lot of skill and practice to develop for both the areas. That’s why many new web designers are learning more about frameworks, which is ‘supposed’ to make the development and expansion of any online website or service relatively easy.

However, our comprehensive research about frameworks indicated the contrary. We found frameworks to be very inefficient, and more importantly, extend the development time of your design substantially in order to benefit the pocketbook of the web designer. Not only would you get an ineffective design, but you’ll also have to pay a huge amount of money for it.

Moreover, often you will hear clients saying – “I really like what you have done with their website. Can you do the same for me with some minor changes”? When it comes to web designers it’s just a matter of copying that part and adding it to the client’s new website. On the other hand, user interface designers have an entirely different approach.

If a client really likes a feature, they think about ways to incorporate it and will ensure it makes sense to the users. Not only this, user interface designers will also talk to their clients and ask them whether they prefer the new way over the one the client liked. The final result of designing and building in this way is happier customers!

If you like our topics or have a suggestion for a newsletter topic you’d like us to explore please email us at marketing@ondabox.com.

This article focuses on the following: SEO, Optimization, Website Hosting, Web Design

Posted: Tue, Dec 15, 2015

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