You can use email marketing as your number one advertising method when it comes to an effective, low-cost Internet marketing strategy.
You can be assured that this is used most frequently, along with a good reputation for bringing in targeted traffic.
Email marketing can be used to stay in touch with your customers, connect with prospective clients, distribute invitations or even make special offers.
No, it is definitely not as difficult as you thought it would be. As a matter of fact, it's as easy as writing an e-mail and sending that to as many targeted recipients as possible. Whether it is in the form of a newsletter or a plain announcement, email marketing is very simple.
However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will send to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.
1. Join the "Can Spam" campaign.
Email marketing is not the same as spamming. Spamming is when you send irrelevant information to email recipients, you are marketing yourself to potential customers.
2. Make your email subscribers open the mail.
Your email might get lost among the hundreds of emails that inbox owners are confronted with everyday. Make your email different from the rest.
Improve your subject line by creatively using extra white space, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.
3. Keep it real.
Trust us, you would not want to include any "too good to be true" statements. This is because it’s not applicable to your subject line, but it may also be bad for your business reputation (as your email content must never embody any promise your business can't keep). Make your offer genuinely valuable to your recipients.
4. Don't go too low on your discounts.
If you want to use discounts and you give minimal discounts, it will not be as effective when compared with substantial discounts. Never offer discounts that are lower than your profit, it will defeat the purpose of this email marketing effort.
5. Make it worthwhile.
It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval of time is considered before sending out a reminder email.
6. Post useful and valuable news.
Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or future prospects. You should keep the information short, simple and direct to the point for this to be effective.
With these simple ways of going about your email marketing endeavor, your business will prosper in no time.
This article focuses on the following: Email Marketing, Emailer, Email Campaign Ideas
Posted: Tue, May 31, 2011